BY BRIAN CROSSWork & Building
The Hard Is What Makes It Great
On building businesses, holding on to hope, and learning which difficulties deserve us.
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Independent thinking. Occasional overthinking.St. Louis / Colorado / Somewhere in between
This MayBe Stupid
Essays on work, choices, and the things we’re still figuring out.
Featured essay / Humor
My Next Kitchen Appliance Will Finally Make Me a Better Person
The previous 47 were merely stepping stones.
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Other things on my mind.
All writing ↗Work & Building
You Can’t Prompt Your Way Into Having Been There
AI can help us feel prepared. Experience asks a little more of us.
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Work & Building
The Deck-Builder Problem
When everyone has access to the answers, how do we learn to have judgment?
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The person behind the premise
I build things.
I question things.
Sometimes, I write it down.
I’m Brian Cross. Entrepreneur, investor, marketer, mentor, operator, and author of F Your Formula. Based in St. Louis, often in Colorado, and usually up for an idea that starts with a little uncertainty.
This is where the work thoughts, life observations, and occasional questionable purchase get to share a room.
A little more about me ↗A little more curiosity
Leave room for another idea.
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